We the North

Setting: Presqu’ile Provincial Park looking west over Lake Ontario

We the North was a marketing campaign started in 2014 for the Raptors, Canada’s only NBA team who eventually won the championship in 2019. The campaign emboldened fans across the country. My husband acquired a t-shirt that he was still wearing ten years later. I switched out the Raptors logo for a maple leaf as a shout out to all Canadians.